Work / Ferrano
Luxury Goods · E-commerceBrand site for a luxury outdoor kitchen and BBQ grill company, showcasing modular pod designs, specifications, and a guided consultation-to-installation buying process
ClientFerrano
Timeline8 weeks
ServicesWeb Design, Product Configurator UX, Development
Year2025
The challenge
A luxury product with a complex buying journey
Ferrano's modular outdoor kitchens and BBQ grills are a high-consideration purchase with multiple configurations, and the brand needed a site that could present that complexity as an approachable, guided buying experience.
What we did
A guided path from browsing to installation
We built a brand site that walks buyers through Ferrano's modular pod designs and specifications, then into a consultation-to-installation process, keeping the luxury feel intact while making a complex product easy to evaluate.
- Modular product and specification showcases
- Guided consultation-to-installation journey
- Premium visual design matching the brand positioning
The results
A showroom-quality experience online
Ferrano now has a site that mirrors the premium feel of its physical product, giving prospective buyers a clear, guided way to move from inspiration to installation.

