Work / Ferrano
Luxury Goods · E-commerce

Brand site for a luxury outdoor kitchen and BBQ grill company, showcasing modular pod designs, specifications, and a guided consultation-to-installation buying process

ClientFerrano
Timeline8 weeks
ServicesWeb Design, Product Configurator UX, Development
Year2025
The challenge

A luxury product with a complex buying journey

Ferrano's modular outdoor kitchens and BBQ grills are a high-consideration purchase with multiple configurations, and the brand needed a site that could present that complexity as an approachable, guided buying experience.

What we did

A guided path from browsing to installation

We built a brand site that walks buyers through Ferrano's modular pod designs and specifications, then into a consultation-to-installation process, keeping the luxury feel intact while making a complex product easy to evaluate.

  • Modular product and specification showcases
  • Guided consultation-to-installation journey
  • Premium visual design matching the brand positioning
The results

A showroom-quality experience online

Ferrano now has a site that mirrors the premium feel of its physical product, giving prospective buyers a clear, guided way to move from inspiration to installation.

Want results like these?

Let's talk about your project and what success looks like for you.